• Reporting

    An Introduction to Data Visualization

    - by Joe Vernon

    Each day, thousands of lines of data are collected from marketing campaigns. Numbers upon numbers are pouring in leaving it up to marketers to interrupt them and communicate it to their boss and team. But when data is presented without visual aids, it is difficult to easily find the takeaways. This is where data visualization comes in.

  • Marketing

    The Web Writing and Content Checklist

    - by Joe Vernon

    With nearly one billion websites live and over two trillion users performing 11.94 billion searches on Google every month, it is important that your website be found. Content is being generated daily by marketers in efforts to increase awareness and generate leads. But not all new content generates new users.

  • Reporting

    Five Reporting Rules for Digital Marketing Agencies

    - by Joe Vernon

    In our previous post, Web Metrics that Matter for Businesses, we explained why reporting on metrics such as bounce rate, exit rates, and so on would not get you too far when talking to your clients. These metrics do not speak to their business’s bottom line, and clients want to see metrics that will affect their business and how your team influenced those metrics.

  • Reporting

    How to Set Up Goals in Google Analytics

    - by Joe Vernon

    Measuring a website based on traffic alone isn’t enough for most companies. Yet many companies still haven’t set up goals in Google Analytics. Setting up goals provides your team with valuable metrics to measure, and not just vanity metrics like traffic. But how do you know what goals to set up?

  • Management

    3 Tips for Client Communications

    - by Joe Vernon

    Trust is difficult to earn but easy to lose. It is also an incredibly valuable resource for people who hoping to be successful. If a person trusts you, the relationship will continue to grow. Once trust is lost, it can be impossible to earn it back. But how does one earn trust from a client?

  • Marketing

    4 Things to Know When Selling Content Strategy to Your Boss

    - by Joe Vernon

    Content strategy is the process of planning, creating, delivering, and managing content. It is not a product or a one-time effort. This is why it can be so difficult for businesses to adopt content strategy, though it is known that a good content strategy can help a business grow. How does one sell content strategy to the boss?

  • Marketing

    Content Marketing Analytics with Unifusion’s Content Clusters

    - by Joe Vernon

    As a marketer, you are used to making decisions based on data—you have it at your fingertips; it would be foolish not to. You identify a need or topic based on user input or keyword research, SEO, writing best practices (which is all based on data), and more. Then you write the article, publish it, and review the analytics to see if it was successful.

  • Marketing

    What is Content Strategy?

    - by Joe Vernon

    Content strategy is often talked about in terms of tactics, such as how one may use content strategy with SEO, or content strategy with a blog. But content strategy is more than tactics. It is more than SEO, and it definitely not a blog. Content strategy is a plan.

  • Management

    Web Metrics That Matter for Your Business

    - by Joe Vernon

    Modern day marketers are overwhelmed with marketing metrics. Metrics like bounce rate, exit rates, engagement rates, share rates, and the list goes on. Sure, these metrics serve a purpose but too often they are being used as a way to measure the digital marketing efforts as a whole leaving top executives upset because bounce rate does not directly equal money.

  • Management

    4 Tips for Increasing Team Transparency

    - by Joe Vernon

    When transparency exists among a team, it inspires their team, makes them feel valued, and tends to increase their performance. This can happen with client & agency relationships, or with an internal marketing team.