• Reporting

    How to Set Up Goals in Google Analytics

    - by Joe Vernon

    Measuring a website based on traffic alone isn’t enough for most companies. Yet many companies still haven’t set up goals in Google Analytics. Setting up goals provides your team with valuable metrics to measure, and not just vanity metrics like traffic. But how do you know what goals to set up?

  • Management

    3 Tips for Client Communications

    - by Joe Vernon

    Trust is difficult to earn but easy to lose. It is also an incredibly valuable resource for people who hoping to be successful. If a person trusts you, the relationship will continue to grow. Once trust is lost, it can be impossible to earn it back. But how does one earn trust from a client?

  • Marketing

    4 Things to Know When Selling Content Strategy to Your Boss

    - by Joe Vernon

    Content strategy is the process of planning, creating, delivering, and managing content. It is not a product or a one-time effort. This is why it can be so difficult for businesses to adopt content strategy, though it is known that a good content strategy can help a business grow. How does one sell content strategy to the boss?

  • Marketing

    Content Marketing Analytics with Unifusion’s Content Clusters

    - by Joe Vernon

    As a marketer, you are used to making decisions based on data—you have it at your fingertips; it would be foolish not to. You identify a need or topic based on user input or keyword research, SEO, writing best practices (which is all based on data), and more. Then you write the article, publish it, and review the analytics to see if it was successful.

  • Marketing

    What is Content Strategy?

    - by Joe Vernon

    Content strategy is often talked about in terms of tactics, such as how one may use content strategy with SEO, or content strategy with a blog. But content strategy is more than tactics. It is more than SEO, and it definitely not a blog. Content strategy is a plan.