• Marketing

    The Web Writing and Content Checklist

    - by Joe Vernon

    With nearly one billion websites live and over two trillion users performing 11.94 billion searches on Google every month, it is important that your website be found. Content is being generated daily by marketers in efforts to increase awareness and generate leads. But not all new content generates new users.

  • Reporting

    Five Reporting Rules for Digital Marketing Agencies

    - by Joe Vernon

    In our previous post, Web Metrics that Matter for Businesses, we explained why reporting on metrics such as bounce rate, exit rates, and so on would not get you too far when talking to your clients. These metrics do not speak to their business’s bottom line, and clients want to see metrics that will affect their business and how your team influenced those metrics.