• Marketing

    The Importance of Content Governance in Content Strategy

    - by Joe Vernon

    Rules and guidelines have always been part of our lives. Ever since birth, you are taught to follow a set of rules and guidelines that will keep you from getting in trouble, hurt, or to the cookie jar. Though these rules may seem to take a lot of fun out of life, life would be chaotic without these in place. Then why are rules and guidelines often overlooked when it comes to content strategy?