• Reporting

    Where Marketers Go Wrong Reporting Content Marketing Results

    - by Joe Vernon

    Content marketing is effective. It drives users to the hub of your marketing, the website, and generates interest. It has been shown that 70% of B2B marketers are creating more content than they were before. This is great, more businesses are creating more content to help the world understand their products, services, or company. Right? They aren’t creating content to generate a quick sale.

  • Reporting

    How to Report the Results of Your Marketing Efforts

    - by Joe Vernon

    Marketers all share the same problem, showing the results of their efforts. For years efforts have been made to attribute events, links, visits, etc to a campaign and claim sales as a result of their efforts.

  • News & Updates

    Unifusion At SearchFest 2016

    - by Joe Vernon

    On March 10, 2016 Unifusion was at the last SearchFest ever! And we enjoyed every moment of it. The morning started off with a great breakfast and opportunity to meet a lot of great people.

  • Marketing
    future of paid ads - social ads

    The End of Paid Search and The Future of Social Ads

    - by Joe Vernon

    If you’ve been using Google Adwords for a while you are probably seeing that it is no longer as effective as it was. Fewer and fewer users are clicking on the ads, and the keywords that users are typing into Google vary so drastically making it difficult to target your target audience. This is leaving marketers wonder, how can I still reach my audience?

  • Reporting
    reporting rules

    5 Rules for Digital Marketing Reporting & Campaign Planning

    - by Joe Vernon

    In our previous post, “Five Reporting Rules for Digital Marketing Agencies” we talked about digital marketing dashboards and finding the right metrics, how not to bury your data, show your work, provide insights, and to summarize. We wanted to take those five rules and add five more, similar rules but should help your team more specific when reporting to your clients.

  • Marketing

    Differences Between B2C and B2B Marketing

    - by Joe Vernon

    Business-to-consumer (B2C) companies have been using content marketing tactics to reach their target audience for years. Ever since the The Furrow was first published in 1895 by John Deere. The history of content marketing for B2C companies provides a lot of valuable insights and takeaways for new B2C companies to use in their efforts.

  • Marketing

    Driving traffic to your website through Niche Communities

    - by Joe Vernon

    In our previous post, Increase Blog Traffic Through Email Marketing, we shared five ways that you can use email to drive traffic to your blog. This week we will discuss using communities and aggregated websites to drive traffic to your website.