• Marketing
    Twitter Analytics

    Reporting The Twitter Metrics That Matter Most, to a Business.

    - by Joe Vernon

    Nobody is surprised that Twitter is a value to drive audience engagement, users to a website, and ultimately impact the bottom line of a business. But it is surprising that proving the impact of social media is still a challenge. However, I believe that this can be proven, but it may require a little work and the help from the right reporting software.

  • Reporting

    The Search For The Right Analytics Software

    - by Joe Vernon

    CMOs report they spend 8% of their marketing budgets on marketing analytics and they expect spend to increase in the next three years. Data and insights from analytics are powerful. This empowers us with information on what has happened and the results from our marketing efforts.

  • Marketing
    facebook

    Using Facebook Insights For Your Business

    - by Joe Vernon

    Facebook has two sections of insights for your business. Page Insights and Audience Insights. Both are important useful tool to learn, but for different reasons. Facebook Page Insights provide you with a large amount of demographic and behavioural data about your audience and how they interact with your business page.