• Marketing

    How Your Team Can Use Marketing Data

    - by Joe Vernon

    The days of gut-based marketing are over. Why? Because of data. Data is in abundance and marketers would be foolish not to take advantage of it. And while data may not be your strong suite, it is no secret. Executives know that there is plenty of data to influence marketing efforts and enable your team to execute a campaign with precision and optimization.

  • Management
    Safety State of Mind

    The SAFETY State of Mind

    - by Joe Vernon

    Marketers are always looking for the next successful campaign. One that is memorable, includes their audience, uses humor, and most importantly, is risky enough to leave an impact.