• Marketing
    digital marketing 101 social selling

    Digital Marketing 101: Social Selling

    - by Joe Vernon

    Marketing and Sales have evolved. Gone are the days of pushing your product on to users and selling the benefits. Now are the times of creating relationships between your brand and your audience and providing more value than just the goods you are selling.

  • Marketing

    Content Strategy Tips: Evergreen Content

    - by Joe Vernon

    If you’ve spent any time in digital marketing you’ve probably already heard of the term “evergreen content” and have been told to create it. The problem is, what is evergreen content? And who would write in green?

  • Marketing
    grow your digital agency: be your own client

    Growing Your Digital Agency: Being Your Own Client

    - by Joe Vernon

    A main struggle many digital agencies have is earning the trust from their potential clients before having a conversation. So how can your digital agency inspire trust from a user that is visiting their website. This user could be 3,000 miles away and chances are that your agency doesn’t have an large group of advocates there that can help spread the word and create that trust.

  • Marketing
    dm reporting

    4 Main Benefits of Digital Marketing Reporting

    - by Joe Vernon

    Agencies big and small often have the same struggle when it comes to maintaining a long-term relationship with their clients. Why is that? If the campaign was completed on time, on budget, and was a success? Why did the client decide to abandon ship and hire another agency?