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Filtering and Segmenting Marketing Data
-Performing analysis on marketing data can be complicated and time-consuming. But learning a few basic techniques can make even the most novice marketers seem like a pro. For example, a simple filter of your data.
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Measuring Digital Marketing Effectiveness
-The first step to improving anything is knowing its current situation. Without first setting a benchmark, you will have no way to look back and see if your efforts resulted in a positive or a negative.
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Application Updates and Improvements
-Continuing our mission to help marketers, we have updated our application with a series of new improvements based off of user feedback and suggestions.
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Industry Expert’s Content Marketing Predictions for 2017
-The end of 2016 is near and 2017 is just around the corner. 2016 was a year of where predictions like the product as content and content as a product would collide (Robert Rose, CMI).
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How to Create Campaign-Based Content and How to Analyze it’s Performance
-Digital and content marketing requires a lot of effort. We all know this. It takes the time to brainstorm, research, evaluate, produce, measure, report, and to continue to maintain. As marketers, we know that you need to make an investment to see the return. In the case with digital and content marketing, the human effort is a lot of the company’s investment.
