We’ve all heard a variation of this before, hope for the best but prepare for the worst. It’s cliché, but it is true with most aspects of life. The moment you are not prepared for the worst, you fall behind.

An effective team manager does not only focus on managing the team, but also focuses on inspiring and leading the team. This requires building a relationship with and being respected by each team member, rather than them fearing you and the possible consequences.

Trust is difficult to earn but easy to lose. It is also an incredibly valuable resource for people who hoping to be successful. If a person trusts you, the relationship will continue to grow. Once trust is lost, it can be impossible to earn it back. But how does one earn trust from a client?

Modern day marketers are overwhelmed with marketing metrics. Metrics like bounce rate, exit rates, engagement rates, share rates, and the list goes on. Sure, these metrics serve a purpose but too often they are being used as a way to measure the digital marketing efforts as a whole leaving top executives upset because bounce rate does not directly equal money.

When transparency exists among a team, it inspires their team, makes them feel valued, and tends to increase their performance. This can happen with client & agency relationships, or with an internal marketing team.