• Management
    time tracking

    Growing Your Digital Agency: Time Tracking

    - by Joe Vernon

    What can your team accomplish in an eight hour day? As an agency owner, this should be at the forefront of your mind. Sure, you have other things to worry about like finding new clients and keeping the ones that you have satisfied. Not to mention the 100 other administrative task there are. So why worry about what your team can get done in an eight hour day?

  • Management
    Safety State of Mind

    The SAFETY State of Mind

    - by Joe Vernon

    Marketers are always looking for the next successful campaign. One that is memorable, includes their audience, uses humor, and most importantly, is risky enough to leave an impact.

  • Management

    10 Marketing Project Management Best Practices

    - by Joe Vernon

    We’ve all heard a variation of this before, hope for the best but prepare for the worst. It’s cliché, but it is true with most aspects of life. The moment you are not prepared for the worst, you fall behind.

  • Management

    Managing a Team and Being an Effective Team Leader

    - by Joe Vernon

    An effective team manager does not only focus on managing the team, but also focuses on inspiring and leading the team. This requires building a relationship with and being respected by each team member, rather than them fearing you and the possible consequences.

  • Management

    3 Tips for Client Communications

    - by Joe Vernon

    Trust is difficult to earn but easy to lose. It is also an incredibly valuable resource for people who hoping to be successful. If a person trusts you, the relationship will continue to grow. Once trust is lost, it can be impossible to earn it back. But how does one earn trust from a client?

  • Management

    Web Metrics That Matter for Your Business

    - by Joe Vernon

    Modern day marketers are overwhelmed with marketing metrics. Metrics like bounce rate, exit rates, engagement rates, share rates, and the list goes on. Sure, these metrics serve a purpose but too often they are being used as a way to measure the digital marketing efforts as a whole leaving top executives upset because bounce rate does not directly equal money.

  • Management

    4 Tips for Increasing Team Transparency

    - by Joe Vernon

    When transparency exists among a team, it inspires their team, makes them feel valued, and tends to increase their performance. This can happen with client & agency relationships, or with an internal marketing team.

  • ManagementMarketing

    How To Get The Most From Your Blog

    - by Joe Vernon

    Many business-to-business websites have adopted blogging as their first tactic to frequently published content for their audience to read and share. These first steps tend to generate fear or a sense of uncertainty and raise a lot of questions about how to do it best. Especially when it comes to measuring the impact of content.