• Marketing
    content creation

    3 Steps to Convince your Clients to Invest in Content Creation

    - by Joe Vernon

    We are all looking for a bargain. Five buck lunches, happy hour, Groupon, and Air BnB have all taught us that there is a less expensive way to produce the same results. Well, content is a bargain. It can provide you with the same, if not better, results than traditional marketing but for some reason, people just don’t believe that.

  • Marketing
    the old way of content measurement

    What is the Difference Between Digital Marketing, Content Marketing, and Inbound Marketing?

    - by Joe Vernon

    With marketing channels increasing and budgets shifting towards marketing online, marketing tactics have evolved and new ones have formed. In this post, we will be specifically talking about digital marketing, what it is compared to content and inbound marketing and how you can measure content.

  • Marketing
    content production factory

    Small Tasks You Can Do To Increase Website Traffic

    - by Joe Vernon

    Big business or small, this tactic can help any website increase traffic and drive more business. However, this tactic can work on a tight budget. What is this tactic? Content production. To put it simply, more content equals more traffic.

  • Marketing
    top pages with traffic

    How to Refurbish Top Content with Unifusion

    - by Joe Vernon

    Moz released another great Whiteboard Friday, this time from their SEO and Content Architect, Britney Muller. Britney’s topic was on how to refurbish top content on your website to generate more traffic and conversions. This is a great concept and tactic that most people I’ve come in contact with don’t grasp fully. But ask yourself, why wouldn’t you want to take content that your audience is enjoying and, as Britney puts it, amplify its performance?

  • Marketing

    Campaign Marketing Tactics: Targeted Content Gateways

    - by Don Elliott

    Digital Marketing companies tend to have beautifully designed websites with bold claims, enticing promises, and a showcase of their best work. While that’s a great first step, it falls short the moment a customer begins browsing your competitors. After all, they’re making the same claims, the same promises, and also have compelling case studies demonstrating their prowess. Within a few searches, your potential client becomes lost in the white noise of generalized content. The process is then repeated with your own clients:

  • Marketing
    lead response time

    Grow Your Digital Agency: Improve Lead Response Time

    - by Joe Vernon

    There is a psychological discomfort associated with self-denial. If we want something, we want it now. Think about for a minute. Imagine that you are watching an episode of Star Trek and you see a little boy that looks like Kurt Russell and you want to know, is that him? You pull out your phone and ask Google then you get an answer. Or you want to watch a new movie so you put on Netflix, Hulu, or one of the other streaming services.

  • Marketing
    filtering

    Filtering and Segmenting Marketing Data

    - by Joe Vernon

    Performing analysis on marketing data can be complicated and time-consuming. But learning a few basic techniques can make even the most novice marketers seem like a pro. For example, a simple filter of your data.

  • Marketing
    2017 digital marketing predictions

    Industry Expert’s Content Marketing Predictions for 2017

    - by Joe Vernon

    The end of 2016 is near and 2017 is just around the corner. 2016 was a year of where predictions like the product as content and content as a product would collide (Robert Rose, CMI).

  • Marketing

    How to Create Campaign-Based Content and How to Analyze it’s Performance

    - by Joe Vernon

    Digital and content marketing requires a lot of effort. We all know this. It takes the time to brainstorm, research, evaluate, produce, measure, report, and to continue to maintain. As marketers, we know that you need to make an investment to see the return. In the case with digital and content marketing, the human effort is a lot of the company’s investment.

  • Marketing
    roi for campaign based content

    How Campaign-Based Content Can Improve Your Marketing and Sales

    - by Joe Vernon

    Campaign-based content is simply content that is directly tied to a campaign. The reason we start with content is that it is the foundation of many digital/inbound marketing tactics.