• Marketing
    lead response time

    Grow Your Digital Agency: Improve Lead Response Time

    - by Joe Vernon

    There is a psychological discomfort associated with self-denial. If we want something, we want it now. Think about for a minute. Imagine that you are watching an episode of Star Trek and you see a little boy that looks like Kurt Russell and you want to know, is that him? You pull out your phone and ask Google then you get an answer. Or you want to watch a new movie so you put on Netflix, Hulu, or one of the other streaming services.

  • Marketing
    filtering

    Filtering and Segmenting Marketing Data

    - by Joe Vernon

    Performing analysis on marketing data can be complicated and time-consuming. But learning a few basic techniques can make even the most novice marketers seem like a pro. For example, a simple filter of your data.

  • Marketing
    2017 digital marketing predictions

    Industry Expert’s Content Marketing Predictions for 2017

    - by Joe Vernon

    The end of 2016 is near and 2017 is just around the corner. 2016 was a year of where predictions like the product as content and content as a product would collide (Robert Rose, CMI).

  • Marketing

    How to Create Campaign-Based Content and How to Analyze it’s Performance

    - by Joe Vernon

    Digital and content marketing requires a lot of effort. We all know this. It takes the time to brainstorm, research, evaluate, produce, measure, report, and to continue to maintain. As marketers, we know that you need to make an investment to see the return. In the case with digital and content marketing, the human effort is a lot of the company’s investment.

  • Marketing
    roi for campaign based content

    How Campaign-Based Content Can Improve Your Marketing and Sales

    - by Joe Vernon

    Campaign-based content is simply content that is directly tied to a campaign. The reason we start with content is that it is the foundation of many digital/inbound marketing tactics.

  • Marketing
    content measurement for content marketing efforts

    The Four Types of Content Measurement Metrics That Matter

    - by Joe Vernon

    We recently announced a new feature in our software called Campaigns. In this post we will help you understand where campaigns fit in the four types of content measurement metrics that matter.

  • Marketing
    measuring content marketing

    Measuring Content Marketing Efforts for Digital Agencies

    - by Joe Vernon

    Content marketing is leading the pack for digital marketing tactics – especially for B2B and SEO marketing. However, while it is emerging as a primary tactic, marketers are still stuck in the early years of measuring the performance of the content marketing efforts and results.

  • Management
    time tracking

    Growing Your Digital Agency: Time Tracking

    - by Joe Vernon

    What can your team accomplish in an eight hour day? As an agency owner, this should be at the forefront of your mind. Sure, you have other things to worry about like finding new clients and keeping the ones that you have satisfied. Not to mention the 100 other administrative task there are. So why worry about what your team can get done in an eight hour day?

  • Marketing
    digital marketing 101 social selling

    Digital Marketing 101: Social Selling

    - by Joe Vernon

    Marketing and Sales have evolved. Gone are the days of pushing your product on to users and selling the benefits. Now are the times of creating relationships between your brand and your audience and providing more value than just the goods you are selling.

  • Marketing

    Content Strategy Tips: Evergreen Content

    - by Joe Vernon

    If you’ve spent any time in digital marketing you’ve probably already heard of the term “evergreen content” and have been told to create it. The problem is, what is evergreen content? And who would write in green?