• Marketing
    filtering

    Filtering and Segmenting Marketing Data

    - by Joe Vernon

    Performing analysis on marketing data can be complicated and time-consuming. But learning a few basic techniques can make even the most novice marketers seem like a pro. For example, a simple filter of your data.

  • Reporting
    cost per

    Measuring Digital Marketing Effectiveness

    - by Joe Vernon

    The first step to improving anything is knowing its current situation. Without first setting a benchmark, you will have no way to look back and see if your efforts resulted in a positive or a negative.

  • Marketing

    How to Create Campaign-Based Content and How to Analyze it’s Performance

    - by Joe Vernon

    Digital and content marketing requires a lot of effort. We all know this. It takes the time to brainstorm, research, evaluate, produce, measure, report, and to continue to maintain. As marketers, we know that you need to make an investment to see the return. In the case with digital and content marketing, the human effort is a lot of the company’s investment.

  • News & Updates
    google search analytics

    Just Added – Google Search Rankings

    - by Joe Vernon

    Another new feature added during our mission to help marketers, from an analyst to a c-suite executive, find an easy and accurate way to measure their content marketing efforts.

  • Marketing
    content measurement for content marketing efforts

    The Four Types of Content Measurement Metrics That Matter

    - by Joe Vernon

    We recently announced a new feature in our software called Campaigns. In this post we will help you understand where campaigns fit in the four types of content measurement metrics that matter.

  • Marketing
    measuring content marketing

    Measuring Content Marketing Efforts for Digital Agencies

    - by Joe Vernon

    Content marketing is leading the pack for digital marketing tactics – especially for B2B and SEO marketing. However, while it is emerging as a primary tactic, marketers are still stuck in the early years of measuring the performance of the content marketing efforts and results.

  • Management
    time tracking

    Growing Your Digital Agency: Time Tracking

    - by Joe Vernon

    What can your team accomplish in an eight hour day? As an agency owner, this should be at the forefront of your mind. Sure, you have other things to worry about like finding new clients and keeping the ones that you have satisfied. Not to mention the 100 other administrative task there are. So why worry about what your team can get done in an eight hour day?

  • Marketing
    dm reporting

    4 Main Benefits of Digital Marketing Reporting

    - by Joe Vernon

    Agencies big and small often have the same struggle when it comes to maintaining a long-term relationship with their clients. Why is that? If the campaign was completed on time, on budget, and was a success? Why did the client decide to abandon ship and hire another agency?

  • Reporting

    Digital Marketing 101: Introduction to Google Search Console

    - by Joe Vernon

    Digital marketing is marketing of a business on a digital medium, mainly the business website because it is the hub of marketing efforts. This hub contains information on products or services and company, landing pages, blogs, and conversion pages. Ideally, pages that guide users through each stage of the marketing funnel.

  • Marketing

    How Your Team Can Use Marketing Data

    - by Joe Vernon

    The days of gut-based marketing are over. Why? Because of data. Data is in abundance and marketers would be foolish not to take advantage of it. And while data may not be your strong suite, it is no secret. Executives know that there is plenty of data to influence marketing efforts and enable your team to execute a campaign with precision and optimization.