• Reporting

    The Search For The Right Analytics Software

    - by Joe Vernon

    CMOs report they spend 8% of their marketing budgets on marketing analytics and they expect spend to increase in the next three years. Data and insights from analytics are powerful. This empowers us with information on what has happened and the results from our marketing efforts.

  • Marketing
    facebook

    Using Facebook Insights For Your Business

    - by Joe Vernon

    Facebook has two sections of insights for your business. Page Insights and Audience Insights. Both are important useful tool to learn, but for different reasons. Facebook Page Insights provide you with a large amount of demographic and behavioural data about your audience and how they interact with your business page.

  • Reporting

    Where Marketers Go Wrong Reporting Content Marketing Results

    - by Joe Vernon

    Content marketing is effective. It drives users to the hub of your marketing, the website, and generates interest. It has been shown that 70% of B2B marketers are creating more content than they were before. This is great, more businesses are creating more content to help the world understand their products, services, or company. Right? They aren’t creating content to generate a quick sale.

  • Reporting

    How to Report the Results of Your Marketing Efforts

    - by Joe Vernon

    Marketers all share the same problem, showing the results of their efforts. For years efforts have been made to attribute events, links, visits, etc to a campaign and claim sales as a result of their efforts.

  • Reporting
    reporting rules

    5 Rules for Digital Marketing Reporting & Campaign Planning

    - by Joe Vernon

    In our previous post, “Five Reporting Rules for Digital Marketing Agencies” we talked about digital marketing dashboards and finding the right metrics, how not to bury your data, show your work, provide insights, and to summarize. We wanted to take those five rules and add five more, similar rules but should help your team more specific when reporting to your clients.

  • Reporting

    An Introduction to Data Visualization

    - by Joe Vernon

    Each day, thousands of lines of data are collected from marketing campaigns. Numbers upon numbers are pouring in leaving it up to marketers to interrupt them and communicate it to their boss and team. But when data is presented without visual aids, it is difficult to easily find the takeaways. This is where data visualization comes in.

  • Reporting

    Five Reporting Rules for Digital Marketing Agencies

    - by Joe Vernon

    In our previous post, Web Metrics that Matter for Businesses, we explained why reporting on metrics such as bounce rate, exit rates, and so on would not get you too far when talking to your clients. These metrics do not speak to their business’s bottom line, and clients want to see metrics that will affect their business and how your team influenced those metrics.

  • Reporting

    How to Set Up Goals in Google Analytics

    - by Joe Vernon

    Measuring a website based on traffic alone isn’t enough for most companies. Yet many companies still haven’t set up goals in Google Analytics. Setting up goals provides your team with valuable metrics to measure, and not just vanity metrics like traffic. But how do you know what goals to set up?