Digital marketing is marketing of a business on a digital medium, mainly the business website because it is the hub of marketing efforts. This hub contains information on products or services and company, landing pages, blogs, and conversion pages. Ideally, pages that guide users through each stage of the marketing funnel and ideally you have a digital marketing dashboard to report each of these steps.
There are many tactics to market a website digitally; SEO, Search Ads, Social, Social Ads, Mobile Marketing, etc. For the first blog post of our “Digital Marketing 101” series, we are going to talk about Google Search Console (formerly Google Webmasters) which is an important tool for SEOs because it provides information on how your website appears on Google and insights about how your audience is searching for your product or service.
Google Search Console & SEO Basics
The SEO Basics include many things like understanding how people interact with Search Engines, growing popularity & links, keyword research, an indexable and user-friendly website, and most importantly, measuring and tracking success. It seems like a lot and it is, but Google Search Console can help an SEO which each of these areas. However, this shouldn’t be the only tool you use in your SEO tool belt, but one of them for sure.
Google Search Console & How People Interact With Search Engines
Google search console provides a report, which may be one of my personal favorites because of all of the information it provides, called “search analytics”. In this report, you are able to find information like search queries, the number of clicks or impressions, and an average position. Be sure to check it regularly though because you are not able to view data beyond 90 days, that is unless you use Unifusion since this data is viewable in our software and stored after 90 days.
Disclaimer, this information may not be 100% accurate, especially if you are looking at an extended period of time. But looking at it in weekly chunks, it is more accurate.
To understand how users interact with search engines from this report, change your date range to a 7 day period, set your dimension to Queries, and enable all metrics (clicks, impressions, CTR, and positions).