We’ve added another new feature during our mission to help marketers find an easy and accurate way to measure their content. While this feature isn’t directly related to content measurement like campaigns, it provides many great benefits for a marketer who is focused on online marketing. A C-suite executive should be aware of this information and become familiar with the basics of it too.
Google Search Rankings from Search Console
Content marketing requires a strong inbound strategy which starts with SEO. SEO requires an understanding of search engines, how they are crawling your website, and if your site ranks at all. Search Analytics helps answer that question, “How many Google searches show my site?” and “What queries show my content?”. Use the data in Search Analytics to influence strategy and improve site performance on Google. For example, results can help:
- Understand what search queries are likely to show your website
- Learn what queries are receiving the most clicks or impressions
- See what queries have the highest click-through rate (CTR)
- Understand which queries drove more traffic than others
- Understand the language your audience is using for search
One major benefit of viewing this data in Unifusion is once you’ve connected Search Analytics to Unifusion, we will store the data. This means no more 90-day windows only.
How to Read the Report
Use the line chart above to see how your content performs over a period of time by plotting your position, impressions, or clicks. Use the table below to see metrics for individual queries.
For further analysis, click on a single or multiple keywords to plot their performance over a period of time.
Understanding the Metrics
The metrics that are available are:
- Clicks – The count of clicks from a Google search results page that landed a user on your content
- Impressions – The number of times a user saw your content on a Google search results page, even if the content was not scrolled into view.
- Position – The average position of the first result for your website.
Setting Up Search Analytics in Unifusion
Minimal work is required in Unifusion, especially if you have already connected your Google Analytics account to your Google Search Console account. If you have not completed this, <a href="https://support click here now.google.com/webmasters/answer/1120006?hl=en”>click here.
If you have, you should already see the data. If by some chance data isn’t appearing, go to the Google settings section within project settings and request Unifusion to import data from Search Console. (Read more in our support section here.)
To learn more about Search Analytics & how Google collects data, click here.
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