The Content Creation Blog

From Unifusion

  • Marketing

    Content Marketing Analytics with Unifusion’s Content Clusters

    - by Joe Vernon

    As a marketer, you are used to making decisions based on data—you have it at your fingertips; it would be foolish not to. You identify a need or topic based on user input or keyword research, SEO, writing best practices (which is all based on data), and more. Then you write the article, publish it, and review the analytics to see if it was successful.

  • Marketing

    What is Content Strategy?

    - by Joe Vernon

    Content strategy is often talked about in terms of tactics, such as how one may use content strategy with SEO, or content strategy with a blog. But content strategy is more than tactics. It is more than SEO, and it definitely not a blog. Content strategy is a plan.

  • Management

    Web Metrics That Matter for Your Business

    - by Joe Vernon

    Modern day marketers are overwhelmed with marketing metrics. Metrics like bounce rate, exit rates, engagement rates, share rates, and the list goes on. Sure, these metrics serve a purpose but too often they are being used as a way to measure the digital marketing efforts as a whole leaving top executives upset because bounce rate does not directly equal money.

  • Management

    4 Tips for Increasing Team Transparency

    - by Joe Vernon

    When transparency exists among a team, it inspires their team, makes them feel valued, and tends to increase their performance. This can happen with client & agency relationships, or with an internal marketing team.

  • ManagementMarketing

    How To Get The Most From Your Blog

    - by Joe Vernon

    Many business-to-business websites have adopted blogging as their first tactic to frequently published content for their audience to read and share. These first steps tend to generate fear or a sense of uncertainty and raise a lot of questions about how to do it best. Especially when it comes to measuring the impact of content.