The Content Creation Blog
There is a psychological discomfort associated with self-denial. If we want something, we want it now. Think about for a minute. Imagine that you are watching an episode of Star Trek and you see a little boy that looks like Kurt Russell and you want to know, is that him? You pull out your phone and ask Google then you get an answer. Or you want to watch a new movie so you put on Netflix, Hulu, or one of the other streaming services.
The end of 2016 is near and 2017 is just around the corner. 2016 was a year of where predictions like the product as content and content as a product would collide (Robert Rose, CMI).
Digital and content marketing requires a lot of effort. We all know this. It takes the time to brainstorm, research, evaluate, produce, measure, report, and to continue to maintain. As marketers, we know that you need to make an investment to see the return. In the case with digital and content marketing, the human effort is a lot of the company’s investment.