The Content Creation Blog
Campaign-based content is simply content that is directly tied to a campaign. The reason we start with content is that it is the foundation of many digital/inbound marketing tactics.
We recently announced a new feature in our software called Campaigns. In this post we will help you understand where campaigns fit in the four types of content measurement metrics that matter.
Unifusion’s mission is to help marketers, from an analyst to c-suite executives, find an easy and accurate way to measure their content marketing efforts. We believe by measuring your efforts in a way that speaks to an executive team, you are able to secure current marketing budgets or even grow them.
Content marketing is leading the pack for digital marketing tactics – especially for B2B and SEO marketing. However, while it is emerging as a primary tactic, marketers are still stuck in the early years of measuring the performance of the content marketing efforts and results.