The Content Creation Blog
A main struggle many digital agencies have is earning the trust from their potential clients before having a conversation. So how can your digital agency inspire trust from a user that is visiting their website. This user could be 3,000 miles away and chances are that your agency doesn’t have an large group of advocates there that can help spread the word and create that trust.
Modern day marketers know that if you want to build a larger audience, you need more content. Content is king, has been and always will be. People are always looking for more information that solves their problems or meets their needs (or simply looking for a way to keep themselves entertained for a short period of time).
Digital marketing is marketing of a business on a digital medium, mainly the business website because it is the hub of marketing efforts. This hub contains information on products or services and company, landing pages, blogs, and conversion pages. Ideally, pages that guide users through each stage of the marketing funnel.
The days of gut-based marketing are over. Why? Because of data. Data is in abundance and marketers would be foolish not to take advantage of it. And while data may not be your strong suite, it is no secret. Executives know that there is plenty of data to influence marketing efforts and enable your team to execute a campaign with precision and optimization.