The Content Creation Blog

From Unifusion

  • Marketing
    Twitter Analytics
    Marketing

    Reporting The Twitter Metrics That Matter Most, to a Business.

    - by Joe Vernon

    Nobody is surprised that Twitter is a value to drive audience engagement, users to a website, and ultimately impact the bottom line of a business. But it is surprising that proving the impact of social media is still a challenge. However, I believe that this can be proven, but it may require a little work and the help from the right reporting software.

  • Reporting

    The Search For The Right Analytics Software

    - by Joe Vernon

    CMOs report they spend 8% of their marketing budgets on marketing analytics and they expect spend to increase in the next three years. Data and insights from analytics are powerful. This empowers us with information on what has happened and the results from our marketing efforts.

  • Marketing
    facebook
    MarketingReporting

    Using Facebook Insights For Your Business

    - by Joe Vernon

    Facebook has two sections of insights for your business. Page Insights and Audience Insights. Both are important useful tool to learn, but for different reasons. Facebook Page Insights provide you with a large amount of demographic and behavioural data about your audience and how they interact with your business page.

  • Marketing

    3 Inexpensive Ways to Create a Marketing Video

    - by Joe Vernon

    Videos aren’t always easy to create, but they are an effective way at selling your product or educating an audience. And while we do know there is real value in hiring a professional videographer to produce a marketing videos, sometimes the budget just isn’t there.

  • Management

    10 Marketing Project Management Best Practices

    - by Joe Vernon

    We’ve all heard a variation of this before, hope for the best but prepare for the worst. It’s cliché, but it is true with most aspects of life. The moment you are not prepared for the worst, you fall behind.

  • Reporting

    Where Marketers Go Wrong Reporting Content Marketing Results

    - by Joe Vernon

    Content marketing is effective. It drives users to the hub of your marketing, the website, and generates interest. It has been shown that 70% of B2B marketers are creating more content than they were before. This is great, more businesses are creating more content to help the world understand their products, services, or company. Right? They aren’t creating content to generate a quick sale.