The Content Creation Blog

From Unifusion

  • Marketing

    Creating and Conducting Online Surveys

    - by Joe Vernon

    After working on a few website projects or developing marketing campaigns you start to notice a common phase at the beginning of each campaign/project, research and strategy. This phase will also be required when planning a survey for your website.

  • Marketing
    If You Build It They Will Come
    Marketing

    Increase Blog Traffic With Email Marketing

    - by Joe Vernon

    You did it. After hours of brainstorming, drafting, writing, and editing, your blog is finished. After one final read, you publish it and wait for thousands of users who are hungry for this valuable information to read, share, and comment on it. But after a day or two, no one has read it. A few more days pass, and still not a single reader. What is happening?

  • Marketing

    Four Mistakes to Avoid With Your Content Marketing Strategy in 2016

    - by Joe Vernon

    The B2B industry is catching on to the content marketing craze. According to Content Marketing Institute’s 2016 B2B Report, 72% of B2B marketers are focusing on creating engaging content for their target audiences. While traffic use to be the number one metric for these marketers, other more important metrics are becoming the focus.

  • Management

    Managing a Team and Being an Effective Team Leader

    - by Joe Vernon

    An effective team manager does not only focus on managing the team, but also focuses on inspiring and leading the team. This requires building a relationship with and being respected by each team member, rather than them fearing you and the possible consequences.

  • Marketing

    A Step-By-Step Guide for Developing Successful Marketing Campaigns

    - by Joe Vernon

    Marketing Campaigns don’t just appear out of nowhere. The idea or seed may sprout from nothing, but an effective campaign needs to be carefully researched, well-thought-out, with extra focus on the details on the execution.

  • Marketing

    The Importance of Content Governance in Content Strategy

    - by Joe Vernon

    Rules and guidelines have always been part of our lives. Ever since birth, you are taught to follow a set of rules and guidelines that will keep you from getting in trouble, hurt, or to the cookie jar. Though these rules may seem to take a lot of fun out of life, life would be chaotic without these in place. Then why are rules and guidelines often overlooked when it comes to content strategy?