• Marketing

    Campaign Marketing Tactics: Targeted Content Gateways

    - by Don Elliott

    Digital Marketing companies tend to have beautifully designed websites with bold claims, enticing promises, and a showcase of their best work. While that’s a great first step, it falls short the moment a customer begins browsing your competitors. After all, they’re making the same claims, the same promises, and also have compelling case studies demonstrating their prowess. Within a few searches, your potential client becomes lost in the white noise of generalized content. The process is then repeated with your own clients: