Why hire a copywriter?

Why hire a copywriter?
August 29, 2017 Jordan Driver
why hire a copywriter

Writing web copy is vital for a digital presence, but keeping up with feeding the beast that is Google and other search engines can be overwhelming. What should you do if you can’t spend the time you want writing engaging and valuable copy? Well, hire copywriters (hire us!).

Now, you shouldn’t hire copywriters just to feed content to Google. You should hire a team of copywriters to create marketing content because marketing is serious for your business. Every piece of content published is an opportunity to create a relationship with a new audience or to encourage someone to contact/purchase. In fact, 72% of marketers say relevant content creation was the most effective SEO tactic. Plus, your business can measure content by either tracking its reach or the ROI it produces by measuring the value of each conversion it generates.

Now if this doesn’t convince you, here are a few other reasons on why your business should hire a copywriter.

1. More time for your business.

When you hire a copywriter, you get to focus your time on more important matters. Expertly trained copywriters are able to write engaging and valuable copy quickly that is factual so you don’t have to worry about it. You can spend your time sipping coffee and working on your business, not a blog.

2. Copywriters can be…whatever you need

A good copywriter is like Gary Oldman when he takes on a new role. He is unrecognizable. A good copywriter can match any voice you need or be persuasive, direct, or funny when needed. Plus, when you hire a copywriter you have the benefit of someone who isn’t too close to your business so your copy doesn’t come across as too sales-like or objective.

3. Copywriters are up-to-date on trends

When you hire a copywriter, you are hiring someone to write about your business and industry directly to your audience regardless of the medium. They know when copy may need to be an infographic, video, meme, image, or 140 characters. In fact, a copywriter can write a blog article then strategically break it down into different types of content to share and increase engagement.

It is clear, a copywriter is a great asset for your business. Content is at the base of all marketing campaigns, it can be measured, and it can generate more traffic and leads. If your team is looking for expert copywriters that can write engaging copy for your business, contact Unifusion.