Cluster Support

The Cluster tool allows you to view your website’s performance as in filters views created and saved with simple rules with the ability to dive down to specific page performance.

Creating a Cluster & Settings

To create a cluster click on “new cluster” once in the cluster tool. Name your cluster and select a conversion attribution model. The three options are:

  • Entrance: A conversion that entered on this set of pages
  • Passthrough: A conversion that happened if a user viewed a page within 3 steps before reaching goal
  • On-page: A conversion that happened on that page

Once a conversion attribution is selected, click save and then click “add rule”

You are able to select a rule type which includes:

  • Dimension Match
  • Manual
  • Tags (Unifusion tags)
  • Http Status
  • Date Created
  • Webpage Category
  • Authorship

Within Dimension match, you are able to create a cluster with the following dimensions:

  • Hostname
  • Page path
  • Medium
  • Page Title
  • Author
  • Medium
  • Source
  • Network
  • Publisher

Each rule you are able to choose to include pages based off of the rule or exclude. You are able to add multiple rules to clusters but be aware, one rule may cancel out another.

After you’ve created a cluster, you can go back and add a new rule or remove a rule. The data may take up to 24 hours to update depending on the size of the cluster.

To delete a cluster, navigate to your cluster settings which are inside of the cluster, and click on “Delete”.

Once a cluster is deleted, there is no recovering the cluster data.

Creating a Cluster

All Clusters

The All Clusters view allows you to quickly view a snapshot of how your clusters are performing. You are able to change date ranges and metrics at this view for quick analysis.

From this view, you are also able to view your cluster, go to cluster settings, or delete a cluster.

Once a cluster is deleted, there is no recovering the cluster data.

all clusters

Overview

The Overview section of an individual cluster provides you with a month-to-date (previous day as data is imported nightly into Unifusion) snapshot of your cluster performance.

There are 11 widgets on the overview screen broken up into three rows.

  • The top row (or first four widgets) focuses on cluster KPIs and shows your current period compared to previous year and previous period, and a trend line for the previous 13 months.
  • The middle row (or second set of four widgets) focuses on content production and activity showing you new pages produced each month related to this cluster, whether they are active or not, their average daily performances and the total number of pages that are reaching your audience.
  • The bottom row (or last three widgets) focuses on acquisition and channel attribution allowing you to see top search or social networks and mediums that are generating users to this cluster.
website overview

Traffic

Traffic allows you to view your traffic by numerous dimensions including channel, networks, sources, mediums, devices and dates. You are able to use this for quick snapshots of information for presentations or for further analysis into how your cluster and content is performing.

The traffic widget allows you to:

  • Compare metrics & dimensions visually
  • Add up to three secondary dimensions
  • Add advanced filters to find specific bits of information
  • Dive in deeper to specific dimensions and view the pages that are reaching your audience in that dimension
  • Download the data in a .csv file
Traffic

Pages

Pages allow you to view how each page of your cluster is contributing to overall traffic. Pages also allow you to view trending content over certain periods, audit metadata on your website and see what pages are actively engaging and reaching your audience.

The pages widget allows you to:

  • Compare metrics & dimensions visually
  • Add up to three secondary dimensions
  • Add advanced filters to find specific bits of information
  • Dive in deeper to specific dimensions and view the pages that are reaching your audience in that dimension
  • Download the data in a .csv file
pages

Networks

Networks is a unique feature to Unifusion that allows you to easily view traffic from popular search or social networks. Each network is comprised of multiple different referral sources to get a complete view at how each one contributes to overall performance.

For example, in most analytics platforms, traffic from Facebook may show up as facebook.com and m.facebook.com or traffic from Twitter may show up as twitter.com or t.co.

Networks combine all Facebook URLs into one for quick and simple analysis.

Still Have Questions?

email: support@unifusion.com

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