Unifusion Glossary

What is a Web Conversion?

What are Conversions?

The Conversion metric tracks when a user takes an action on your website that is important to your business. These are mostly set up to be actions that result in the user providing your business with their contact information.

Conversions occur through a form request, adding items to shopping carts and/or purchasing, or even viewing a particular page. It’s important to note, specific Conversions must first be set up within Google Analytics before Unifusion can track them

Why are Conversions Important?

Conversions represent the most important actions on your website. Conversions will help measure the success or failure of pages, clusters, or the website as a whole.

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