What is Exits in Analytics?
What are Exits?
Exits are the number of times users exited a site from a specified page or cluster of pages.
Why are Exits Important?
Exits are important to look at as they represent what page(s) user typically abandon browsing your site. Ideally, users leave after a conversion. However, if you notice a high number of exits on a page, or cluster of pages, it may be time to take a closer look at the content, design, and/or call(s) to action on the page or cluster in question.
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