Overview: Users & Conversions

The Site Report, located within the ‘Site’ sidebar shortcut, allows you to quickly analyze traffic, conversions, top traffic channels, trends, users, and conversion types. Pull insights from monthly and weekly breakdowns that identify significant metric changes (e.g. 1.42% increase over last 30 days but 0.18% decrease over last 7 days may warrant a closer look).

Traffic Channels

Set a date range and intended filter to identify trends within each traffic channel and quickly understand how traffic is behaving over a period of time. Use the graph to show a variety of trends including:

  • Users
  • New Users
  • Conversions
  • Conversion Rate
  • Sessions
  • Pageviews
  • Unique Pageviews

Alter how you view the data by selecting either ‘line’ or ‘area’; or view the raw numbers in a data table by day, week, month, or year.

User Information

Understand more about how users interact with your website by identifying what device they’re using, if they are new or returning, or what country the are from. Learn more about user information.

Top Sources

View the top organic sources that drive the most traffic to your site, top third party referral websites, and the top social channels to drive traffic. Learn more about top sources.