Unifusion Glossary

What are New Users in Analytics?

What are New Users?

The New Users metric tracks the number of first-time users during a selected date range. This metric is tracked by cookies from Google Analytics, as such, if the user clears their search history and visits again, they will be counted as a new user.

Why are New Users Important?

The New Users metric is important because it represents a new audience group. The more new users to a site means the audience is growing. This metric can help inform insight into user growth and can influence campaign timing, design updates, and development fixes.

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