Unifusion Glossary

What are Passthrough Conversions?

What are Passthrough Conversions?

The Passthrough Conversion metric attributes the conversion to a page or pages that a user visited within the previous three steps before converting.

passthrough conversions

 

Why are Passthrough Conversions Important?

The Passthrough Conversions metric is valuable to measure the effectiveness of a page, or cluster of pages, even if the page(s) in question do not have a high number of conversions.

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