Site Support

The Site tool is a tool that allows you to view your website’s performance as a whole with the ability to dive down to specific page performance.

Overview

The Overview section of website analytics provides you with a month-to-date (previous day as data is imported nightly into Unifusion) snapshot of your website performance.

There are 11 widgets on the overview screen broken up into three rows.

  • The top row (or first four widgets) focuses on website KPIs and shows your current period compared to previous year and previous period, and a trend line for the previous 13 months.
  • The middle row (or second set of four widgets) focuses on content production and activity showing you new pages produced each month, whether they are active or not, their average daily performances and the total number of pages that are reaching your audience.
  • The bottom row (or last three widgets) focuses on acquisition and channel attribution allowing you to see top search or social networks and mediums that are generating users to your website.
website overview

Traffic

Traffic allows you to view your traffic by numerous dimensions including channel, networks, sources, mediums, devices and dates. You are able to use this for quick snapshots of information for presentations or for further analysis into how your website and content is performing.

The traffic widget allows you to:

  • Compare metrics & dimensions visually
  • Add up to three secondary dimensions
  • Add advanced filters to find specific bits of information
  • Dive in deeper to specific dimensions and view the pages that are reaching your audience in that dimension
  • Download the data in a .csv file
Traffic

Pages

Pages allow you to view how each page of your website is contributing to overall site traffic. Pages also allow you to view trending content over certain periods, audit metadata on your website and see what pages are actively engaging and reaching your audience.

The pages widget allows you to:

  • Compare metrics & dimensions visually
  • Add up to three secondary dimensions
  • Add advanced filters to find specific bits of information
  • Dive in deeper to specific dimensions and view the pages that are reaching your audience in that dimension
  • Download the data in a .csv file
pages

Networks

Networks is a unique feature to Unifusion that allows you to easily view traffic from popular search or social networks. Each network is comprised of multiple different referral sources to get a complete view at how each one contributes to overall performance.

For example, in most analytics platforms, traffic from Facebook may show up as facebook.com and m.facebook.com or traffic from Twitter may show up as twitter.com or t.co.

Networks combine all Facebook URLs into one for quick and simple analysis.

Need assistance with other tools?

site analytics
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Still Have Questions?

email: support@unifusion.com

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