What are Traffic Channels?

The Traffic Channels widget tracks the path(s) a user takes to find a website. The most common channels are:

  • Organic sources: Google, Bing, Yahoo, AOL, etc.
  • Referral sources: Third party domains
  • Social sources: Facebook, LinkedIn, Twitter, Pinterest, etc.
  • CPC: Google Adwords, Bing Adwords, etc.

Other channels may be a newsletter, email, or any customer channel set up with UTM source codes appended to a URL.

Why are Traffic Channels Important?

The Traffic Channels widget is valuable because it displays what channels are currently and historically driving the most traffic to your site.

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