Unifusion Glossary

What is a User in Analytics?

What Is A User?

A user is a single visitor to your website and can represent both new and returning users. A user may visit you site multiple times, in turn, creating multiple sessions in your report. If a user creates multiple sessions, each source, or medium, will be counted for a single user.

Users can be calculated in two different ways. One is based on the number of sessions during a date range and the time of each session (before or after midnight). The other is based on cookies that Google Analytics adds to the user’s browser.

Why Are Users Important?

The number of users to a site is important to track because it represents an audience base—the more users the larger your audience. This metric can also help inform when the best or worst times to update with content, features, or fixes.

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